How to Become An Authority Blogger

Being an authority blogger can be fascinating and rewarding, but the fact is, it takes a lot of hard work and effort to take over a niche. No matter what niche you are competing in, you could be overwhelmed by a number of bloggers and relevant blogs and their commanding position in the industry.

Becoming an authority blogger will not only take experience, but requires you to adopt tactics that others have been unaware of. Just following other bloggers out there may help you make some progress in the short run, but the real success will depend on how unique you are.

To make a long story short, an authority blogger is the leader in his/her industry. He knows how to satisfy the readers, and how to capitalize on different resources to further improve his blog. He is never complacent because he knows that once he stops adapting himself to ever-changing market needs, he may go out of business.


  • 1

    Gain expertise in your niche

    First and foremost, you should be well versed in your niche - whatever it is. Gaining expertise in your niche may take months, or even a couple of years, but learning will be the only way to keep making a progress. For newbies, it is wise to follow the leaders of their niche at initial stages and once they have gained enough knowledge and learned the basics, they may think about giving their competitors a hard time by adopting unique techniques.

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    Compelling content

    Content is one of only things that can make you stand out in the pack. You cannot drive traffic without a compelling content. You may be able to attract hundreds of visitors just by using some dodgy SEO (Search Engine Optimization) practices, but turning those visitors into permanent readers of the blog will remain a distant dream, unless you improve your content.

    Your content should be grammatically correct and it should offer information and meaningful analysis. It is observed that most of the fledgling bloggers do not pay attention to the quality of content and are more obsessed with flooding the blog with plenty of posts. Updating the blog with posts on a regular basis improves Google ranking surely, but readership increases only on the back of compelling content.

  • 3

    Ask others to write for your blog

    Guest blogging has always been useful when it comes to strengthening the position of a blog in a particular industry. You should offer space to writers at your blog. Guest bloggers will write posts for you and then share those links to hundreds of people via their private blogs/websites and social media.

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