How To Build a Client Base As a Hair Stylist

Fashion has become a very important part of the lives of people nowadays and not only women, but men are also equally willing to keep themselves updated to the current styles. Hairstyles have always been an important aspect of the appearance of an individual as many say that hair represents a vital part of the personality of a person.

Hair Salons have become a very important business nowadays and every business surely tries market itself to increase the customer base. There are many different ways for a hair stylist to increase his or her client base. The main steps to be taken are effectively marketing yourself, the usage of business cards, to prebook clients for the future and to promote your skill set in front of the customer.

In the above mentioned ways, an individual is most likely to increase his/her business over a certain period of time. However, work speaks volumes and if you are doing an exceptional job, it is bound to be noticed by people.


  • 1

    Effective Marketing

    The best way to build a client base is through effective marketing. Use brochures to advertise your salon and your capabilities. However, in the fashion business the best way to market yourself is through your work. If your work is liked by the clients, he/she will definitely refer you to other clients as well.

  • 2

    Use Business Cards

    Another good way to build a client base would be to print up business cards for you. The cards should be distributed among your clients and potential customers so that they can contact you when needed. Make sure to mention more than one phone numbers for the convenience of the client.

  • 3


    Always prebook the client for an appointment in the future. If you are providing your services to a customer, ask him/her to book an appointment for the next time to avoid any hassle. This way the customer would feel important and wanted. Follow up the client before the appointment date to remind him regarding the meeting.

    Professionalism is very important in business. To be there at the time of the appointment and being punctual is crucial.

  • 4

    Promote special skills

    If you have a special skill, mention it to the client. The best way is to intelligently mention all your skills during the hair cut, so that the customer knows that you are capable of doing a certain thing. To guide the customers regarding different procedures may also help in building trust for the future.

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