How to Create a Marketing Plan for a Client

A marketing plan is a part of an overall business plan that specifically deals with the marketing and sales perspective of the organization. The plan involves a series of actions that are aimed at getting better results in terms of sales, and an improving brand image in the eyes of the targeted customers.

A client would require a marketing plan that would highlight the actions that would help them grow their business by generating revenue through their customers. For that purpose you’ll have to develop a plan that states their goals, objectives, strategies and the medium that they’ll be using for pursuing the required results.


  • 1

    Goals & Objectives

    In order to develop a successful marketing plan for your client you need to develop a deep understanding of the client's current position. Get details regarding the target market, customer profile, finances, product, suppliers and previous marketing campaigns of your client. After that, develop goals and objectives that the devised marketing strategy is supposed to achieve.

  • 2

    Who's the target?

    A particular market strategy is formed for the purpose of targeting a highlighted group of customers who are the intended target of an organization. Once you've gained all the relevant information that you'd require in order to formulate a strategy for your client, the next you need to know is whom the marketing plan will be effecting. You should have base segments upon a detailed analysis of demographics of the people in the designated geographic area, and then choose the segment that best serves the needs of the client organization in achieving their goals. Remember that the targeted segment should be profitable and large enough to serve as a customer pool for your clients.

  • 3

    Formulate the strategy

    This phase involves coming up with a the overall plan for your client. You should devise such a marketing strategy that fulfills the objectives of the client organization. Moreover, the marketing plan should also include any brochures, coupons, newsletters and questionnaires that will be used, as well as including samples of that. Don't forget to include a projected analysis of the costs of the marketing material and profits generated via sales.

  • 4

    Choose the medium

    Choosing the right medium has an important role to play in the success of the strategy. It's essential that you choose the medium that best suites the implemented strategy. For example, a new product launch can be effectively marketed through TV advertisements and billboard campaigns.

  • 5

    Implement the strategy

    Last but not the least, is the phase where you actually implemented the formulated strategy in reality. The marketing plan laid out should be implemented accordingly, with a close check-up on the progress. Furthermore, the strategy should follow the time-frame stated in the plan for the particular tasks assigned to ensure the successful implementation of the marketing strategy.

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