First of all, you should make a survey of all local bookstores in order to have an idea of what they are offering to people. It will enable you to think about something different that you can offer to the potential customers.
Also check calendar listings or local newspapers to know whether there is any book reading event or sale at a bookstore. Attend the event which will give you a better idea of how to grab the attention of customers.
You should also know that what kind of books people like to purchase and what are the other incentives that can earn you the trust of potential customers.
Observe the designs of bookstores and also observe the response of customers towards those designs. It will help you in creating an impressive design for your retail bookstore.
You should also notice the signage on bookstores and the marketing language used for getting attention of the customers. It will enable you to apply productive ideas for building up a customer base on your bookstore.
Always set up theme oriented displays at the front of your retail store which will attract customers who are crossing your bookstore.
Make sure you have latest books which are important for people having interest in financial planning, alternative medicine, economics, job searches and weight loss. All these topics are very hot at the present hour.
You should leave sufficient space between the shelves for your customers to pass through easily. It is more likely that they will check every corner of the bookstore which will help them in finding many valuable books which will increase your sale volume.
Always pay attention to the lighting of your bookstore as it plays a vital role in enhancing the appearance of everything in the store. It will also help customers to see the names of the books even from standing away from the shelf.