Set your target market
First, you need to set a target market for your customer base. Make sure you talk to people that are regarded as influencers or possess great leadership qualities. You can make a list of the type of people you need to target keeping in mind the demographic value.
Make an impression
This is probably the most important thing as you need to make a lasting impression on the person you are talking to so that he/she can convey your point to another person. Always give the person more than what they have paid for. You need to make sure that the customer is totally satisfied with the services you are providing as they will generate positive word of mouth.
Use social networking platforms
This has become a modern way of generating word of mouth. Social networking websites such as Facebook, MySpace and Twitter have become immensely popular and you can use them as a perfect medium to market your goods or services.
Ask for referrals
You can always ask the customer for referrals. If he or she is satisfied with the service you provide, they will surely recommend your company to others.
Stay in touch with the customer
Always stay in touch with your customers as they can help you in catering to a large customer base. Contacting through email or phone will make a positive impression on the customer and he or she will definitely think about referring you to someone.