How to Improve AdSense Ad Relevancy

Getting AdSense on your website or blog is fascinating, but when you start getting completely irrelevant ads that have nothing to do with your content — it gets really frustrating. The most ideal situation regarding AdSense is that you should be getting ads which belong to your particular stream. That is however not the case often. Most of the new websites that are at initial stages of market growth often face this problem. They somehow manage to get Google to allow them AdSense, but irrelevant ads rankle them.

When a visitor comes to your website to get some information about a particular product, he/she is likely to click relevant ads on the page to gain more insight into that product/service. This is what helps you make money, but you will not make the money if there are irrelevant ads on your website.

The real problem lies in your content. AdSense assess your content relevancy for the ads and an erratic and pointless content will facilitate the appearance of irrelevant advertisement. So the key to getting relevant ads is to get the content right.


  • 1

    Keyword-rich content

    Getting content right is the first step to getting AdSense to benefit you and your site. If your content is without relevant keywords, Google bots will keep ignoring you, which causes Google to link irrelevant ads to your pages. Try to use as many industry related keywords as you can, but ensure that you do not start keyword stuffing in the name of rich content, as it can put a drag on your whole effort.

  • 2

    Section targeting

    Google bots are not human and can’t asses the website relevancy by manually reading the content. In order to guard against such errors, Google has devised a way to target certain areas of your page content where you want the ads to appear. In the section targeting, you are allowed to put a certain code around the parts or bits of your content. This helps bots assess the relevancy, giving you the ads you want, consequently helping you improve CTR (click through rate).

  • 3

    Focus on on-page SEO factors

    On-page SEO (Search Engine Optimization) factors such as metatags are an effective tool to get the most relevant ads. Right metatags walk Google bots through your site content and help them find the right ads for each page. You should write title of each page according to your industry’s most relevant keywords. Meta keywords and meta description should be produced.

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