Decide the type of customers you want to target
Continuing to make designs without keeping the target audience in mind is similar to setting sail on a wide sea without any aim or destination in mind. Before you begin, be clear about the type of customers you want to serve. This will allow you to consider their likes and dislikes, while producing images specially created for them. Above all, it will narrow down your focus, facilitating the efficient and quick development of images.
Use social media proactively for promotion
Facebook, Twitter and other means of promotion over the internet should be used regularly, especially for taking feedback from your customers. Along with promotion, this can also result in the early detection of any issues, which could arise after the design had been sold to the customers. All the feedback will help you get better at ascertaining that images are uploaded at Zazzle only when they are perfect from every perspective.
Expand stock continuously
Update your online inventory regularly, so that customers keep visiting your web shop in the hopes of finding something new there. If you do not add new products on a regular basis, this will make your account seem inactive, and customers will lose interest and stop visiting your web shop. As a result, future sales that have to come from them are lost.