Know your customers’ behavior
You should be able to assess your customers’ behavior before coming up with a product name. Take into account your prospective customers’ demography, geography, age, interests, etc. For instance, if you selling e-books to people whose first language isn’t English, you should keep the product name simple, easy to understand.
Try to mention at least one main benefit in your product name. Surely, you cannot write each and every detail and give a lot of info in a few words, but asking the readers to take action to gain something from the product does the trick.
For instance, an effective title for an e-book on content writing tips may be: “Write content the right way.” This example is concise, clear and catchy as it lets the readers know why it is important to write content the right way in a customer-driven market.
Corporate sounding slogans and product names have fallen out of favor with marketers. And when it comes to blog writing/marketing, it becomes even more important that the language structure you use to write a product name or title should be simple and conversational. Most of the online readers dread long sentences and usually scan through the lines to see what benefits they can get from your product.