Nowadays, bloggers have to keep marketing their work on different platforms to increase their fanbase. Different people are hired for this purpose and their job is to market your work on different social networking platforms such as Facebook, Twitter and MySpace etc. These people are known as Evangelists.
Hiring the right man for the job is very important. To hire a group of evangelists for your blog or forum, you must have a good knowledge of what group of people follow your work and like it. It is always better to recruit people who follow your blog on a daily basis and are huge fans of your work. Since they read your work daily, they will have a good knowledge on where to market your blogs and on what platforms.