How to Optimize a WordPress Blog for SEO

Building a WordPress blog that can generate massive traffic is not the something beyond your control. WordPress comes equipped with several built-in SEO (Search Engine Optimization). You have htaccess, which allows you to make static URLs, which are a good way to optimize a page for search engines. You also have pinging and blogrolling that help you to make your blog search engine friendly.

If you have built a blog, but do not know how to put it on leading search engines like Google, Bing and Yahoo, you are not alone in this situation. Most of the new bloggers who embark on SEO campaigns for the first time, encounter issues like thin traffic.

Bear in mind that Google and other prominent search engines will crawl your blog in search of information. And when a user types in a certain keyword in search bar, Googlebot starts rummaging through literally thousands of websites in search of that information.

The bottom line is, you have to have keyword-rich content on your blog, if you want to drive massive traffic.


  • 1

    Try to select a keyword-rich URLs

    While you create an account on WordPress, make sure the URLs you decide on is keyword-rich. If your blog's URLs contain a certain keyword that users will most likely type in to get results on Google, your ranking could be much better.

  • 2

    Good content

    Good content is what will give you an edge, andwill automatically optimize your blog for SEO.  Improving your blog is not hard. If you know your target audience, you can shape your content according to their taste.

    Ways to create good content:

    - Clean language: Improve/amend grammar and structure of the language you use in the posts. Bear in mind that nothing rankles Google more than lousy content. Poorly written posts are often penalized by search engines, which is a drag on your SEO campaign.

    - Use target keywords while writing posts: While you prepare a post, make sure you use keywords that your target audience may use on Google search.

    - Match title with post content: You should pick a title that is reflected in your content as well. Your post title is the line that appears on search results (blog line on the top). So, title should be keyword rich.

    - Use good Meta tags: Meta tags describe what your post/page is about. These tags include Meta description, Meta keywords that you have write in programming. This information appears below your blog title on Google search results.

  • 3

    Directory submissions

    Submit your blog URLs to online directories. You can search hundreds of directories that are related to your field.

  • 4

    Article marketing

    Write articles for article directories and leave a link to your blog there. Article marketing will help you get quality backlinks for your WordPress blog.

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