How to Promote Business using Twitter

With the advancement of information technology over the years, online social networking has become more and more important all across the world. People use social networking sites to keep in touch with their friends, relatives and acquaintances. However, the trends keep on changing and the social networking sites are currently being used for different purposes, including promotion of business.

Twitter, presently, is one of the leading online social networking sites, with millions of users from all across the globe, belonging from different backgrounds. It provides a huge opportunity for businessmen to market their products online, which is an extremely cost-effective way of increasing sales and advertising of goods.


  • 1

    A Valid Profile

    First of all, you must have a valid email address to make a profile on Twitter. Once you make your profile, the next step is to complete your account and make your home page attractive.

    Visit: Twitter Website

  • 2

    Import Contacts:

    Major social networking sites like Twitter and Facebook offer their users to import contacts from Gmail, Hotmail, and Yahoo etc. By doing this, you can make more and more followers on Twitter, which means that you increase your capacity to communicate to maximum number of people.

  • 3

    Follow Others

    In order to make yourself popular, you must follow more and more people and keep yourself updated with the happenings around you.

  • 4

    Use Hashtags

    Twitters gives its users an option of using the hashtags, which can help the user make his/her tweets seen by a larger audience. No spaces or punctuation marks are used in these tags and they start with a ‘#’ mark. By using hashtags, you can surely promote your business and make your tweets visible to even those who are not necessarily following you.

  • 5

    Use Your Account Effectively

    Be credible in the information you share on Twitter.
    Use your account actively and be consistent in replying to others. However, one should not Tweet every five minutes, which can be very annoying for the people who are following you.

  • 6


    If you are looking to promote your business on Twitter, you can use the option of retweeting quite effectively. For advertising on a larger scale, one can request his/her friends and family members to retweet the information or the promotion.

  • 7

    Give Special Offers

    In order to encourage people to be interested in your product, you can put special offers for Twitter users. By doing this, you will not only make your business very popular, it will also motivate the users to retweet and share with their followers.

  • 8

    Learns From Others

    Promoting your business online is an art and one should never be shy of learning the trait from experienced people, who understand the ins and outs of marketing through Twitter.

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