How to Rent a Movie on iTunes and Keep it Forever

iTunes is a popular media library managed by Apple Inc, the makers of the famous digital products line and has a huge variety of downloadable content, including music (audio and video), TV Shows and movies. Users can pay to download the digital content of their choice and a movie rental service is also available in some countries.

Since everything is managed digitally, movie rentals have certain limitations to prevent pirating and copyright infringement. Firstly, once you rent a movie and download it to your iTunes library, you have a period of 30 days to watch it, after which it will be automatically deleted. Secondly, once you start watching the movie you rented, you only have 24 hours (in USA) or 48 hours (other countries) to finish it before it is deleted from your library.

Given these limitations, it is natural that people want to know about ways they can rent movies and keep them on their computer for repeated viewings. However, it is important to understand that digital media, even if intangible, is not outside copyright laws and possessing any such content without a proper license is illegal. If you are still inclined to break the law, please consider the following.


  • 1

    If you are searching for workarounds and ways to permanently download movie rentals from the iTunes store you are sure to find several methods urging you to download certain software. However, do remember that people who are giving away free tools for you to steal intellectual property are not exactly too concerned about your security either. Most free software available online have Trojans and viruses which compromise your computer and leak out your personal details to unscrupulous parties.

  • 2

    By downloading and essentially stealing intellectual property like movies, you are not just hurting the movie industry in general but also the actors, producers, directors, cameramen, extras and all the people involved in the making of the movie. Piracy essentially means that the people who worked hard to produce an entertaining movie for your pleasure are not being credited for their effort.

  • 3

    If you are a fan of a certain actor or enjoy movies from a particular director, you are in no way supporting them by pirating movies they put their whole hearted efforts into making. If you really appreciate and enjoy their work, you should support them by paying for the movie. This is the only way they will continue to provide even better entertainment in the future.

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