Stay away from central stage of the fair
Doing so can help you escape the sound and noise coming off from all around. By setting up the stall a bit away from huge gatherings, one can communicate with customers easily, mitigating the chances of misunderstandings. That also gives you an opportunity to understand areas of interest of the visitors properly.
Use appropriate colour scheme
Never put up such a presentation that annoys fair attendees or make it nearly impossible for them to watch the stuff clearly. Sometimes, crafts placed behind the main decorations are the ones that need to be put up front. Improper placements reduce sales, of even those merchandises that would sell like hot cakes otherwise.
Whether to use bright colours or stick to the lighter shades should be decided after a theme of the event is known. Anything out of normal in this regard can be unhelpful for attracting customers, unless some amazing innovation is there.
Try to take contact details of visitors
Attendees, standing on the stalls and enjoying watching the products, can be asked for contact details. In this way, they can be informed about future events, where your handcrafts will be put on sale. Besides, new stock acquisitions will be made known to them through emails or messages. Apart from this, a sound relationship will be built with them, which will help a lot as new products are introduced.