How to Start Your Own Direct Sales Company

There are many ways of selling available in this current day and age and one must be careful in choosing the right one. The common practice is to sell via wholesale and retail outlets owned by others which is quite a successful way of doing it. Some sell through the internet as well and find success.

Another way to sell your products is through direct sales. In this kind of sales the sales person presents the products to the client at his or her home. There are other ways as well such as calling the client and letting them know about the product or service. You can also be selling your product at your own retail outlet. There are many options for companies that engage in direct sales.

However, it is not an easy business to run and one must carefully consider whether they will be able to successfully run such a company or not.


  • 1

    Is It for You

    The first thing to consider is whether you can run such a business in your field of work. Is it a better idea to sell through more traditional channels such as retail outlets that are already established? Do you have enough capital to set up your own outlet and can you train the personnel well enough to indulge in direct selling. You must be able to answer these questions and make a decision afterwards.

  • 2

    Train Personnel

    This is crucial. You will need to have a sales force that is well trained in the techniques of selling and also well versed with the products and services. They must be presentable and should be able to communicate effectively and understand the needs and wants of the clients. They should be able to deal with tough situations as well.

  • 3

    Sales Channel

    As mentioned above, there are various sales channels within direct selling that you can adopt. So see what works for you. If you are going to sell through calling people, you must have the infrastructure for that as well as train your personnel for phone selling skills. Similarly you can do your selling via personal visits to client's homes as well as through a retail outlet. You can use a combination of any of these as well. Be sure to have an idea of the capital each of the options will require and decide accordingly.

  • 4

    Build Repute

    To be able to run a successful business, you will need to build a good repute. Word of mouth can bring you seven new customers from one existing happy customer as it has been shown by research. So make sure that you do your job well and the good word about your work will spread on its own.

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