How to Write a Corporate Communication Plan
Multinational firms and large organizations make corporate communication plans to keep in touch with personel, entities that have direct or indirect relationship with them. The message that is created through the corporate communicate plan can be sent to consumers, customers, clients, suppliers, vendors, shareholders, investors, insurers, and prospects.
If you have been assigned to prepare a corporate business plan for your company or for your own business, keep these two crucial questions in your mind: what exactly is the company doing for its audiences and what does it plan to do in the future for them.
While writing a corporate business plan, it often happens that you are doing it for a particular firm, but there are lots of people and stakeholders/groups who would also be interested, albeit quietly. So, the plan should always be designed in a way that it addresses various people/groups at a time.
For instance, you do not have to write two separate plans each for prospects and existing customers. Just one plan will do, though the means of communication to reach them can be different. You may want to use newsletters to keep your existing customers updated. On the other hand, electronic media could be a better tool to reach prospects (would-be customers).
Instructions
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1
Set goals
Setting goals at the outset will give you a direction and ideas about what to do and what to avoid in order to make the communication plan a success. Goals include the agenda of the plan.
In most cases, the agenda of the plan typically includes the events that will be held to communicate with the company’s audiences. Dates, venues and speakers of the events should be mentioned. -
2
Sources/content
Every communication plan requires corporations to use different sources to reach their audience. In this section, you should mention what means and sources you will use to get in touch with your audience.
Sources that you may use are electronic media, print media and publications, journals, magazines, newsletters, sales-letters, seminars, conferences, promotional activities, radio, mobile phone, and the internet (social media/blogs mostly). -
3
Audience
In this section, you should write in detail what groups you are planning to target. Being a corporation, your audience may include existing customers/consumers/clients, investors, potential investors, shareholders, government agencies and other prospects. The plan should mention briefly how each group of the audience will be communicated. -
4
Delivery
Here you should mention how the audience can keep in touch with you at their convenience. Corporation’s websites, blogs, performance reports, financial statements and magazines should be readily available to the audiences so that they can keep track of it.
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