How to Write With a Distinctive Voice

Good writing is an art and when it comes to online business and blogging, this art becomes even more crucial. But sadly, most of the writers whose job is to communicate with the audience (buyers, readers, vendors, investors, clients, etc); fail to make an impact which is expected out of them  The reason is simple – they do not know how write with a distinctive voice.

Like food, good writing is something the readers approach with taste and they get immersed in it from the first line to the last. And good writers, like good chefs, do not suddenly appear full-blown. Just like a chef masters his skills gradually, the writer sits and devotes hours to blogs and websites, learning different styles, a precision, and clarity in his writing.

Whatever the purpose of your writing may be – college work, content marketing, legal correspondent, creating writing – learning to write with a precision will take some time. However, there are some basic guidelines that can be applied to all kinds of writing and its styles.


  • 1


    Accuracy is very important because the person you are writing to does not, in all probability, know you, nor is he/she likely to be familiar with the circumstances which caused you to write. Therefore, be as specific as possible, giving all the pertinent information as accurately as you can.

    For instance, if you are complaining about  a product you have acquired that is bit faulty, include the main facts such as where you bought it, the date you bought it, the model number of the product, if it has one.

    Bear in mind, much of today’s institutional business is run by the number. So, be accurate in the facts and figures (especially in business writing) and remember, nothing is as bad for your writing as wrong facts.

  • 2


    You can take it for granted that the person you are writing to does not have time to wade through a long paper. If he receives a piece of correspondence that runs more than a page, or at most, two, he will probably end up slipping it in the folder with the hope that he will look at it later -when he has time.

    Can you afford that?

    Would you want your readers to treat your writing like this, especially when you are a professional writer?

    So, try to address the purpose of your writing at the start of piece, post, news, letter, or whatever it is.

  • 3


    Keep your paragraphs short. Frequent paragraphing breaks up the harsh solid look of writing, and even if it isn’t easy to understand, the indentations make it look easier, and give the reader energy to go on.

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