You need to be sure that your baking gives perfect results consistently. Practice your baking and decorating skills before opening a business. Either take classes or take help from books to learn techniques. They should taste and look good. People need to be impressed to order them. Practice different recipes but also keep the usual varieties in your list.
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Contact the health authorities of your community to take permission for selling baked goods from your home. There may be some regulations you need to follow. This will ensure your business runs smoothly without any objections from the legal authorities.
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You need to promote your cupcakes so that people are aware of them. Unless they don’t know what you are offering, they will not be attracted to you. So make different colorful cupcakes which are a treat to look at. Then take their pictures for your promotions. Do promotions either online or get pamphlets printed. The name for your business is very important for marketing, so chose a nice name and pick a colorful logo. Develop a website and keep it interactive and updated.
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It is very important that your cupcakes reach the customers safely. For this appropriate packaging is essential. The bags and boxes should be easy to hold. Your name and logo should be printed on the boxes so that your identity remains strong. If getting boxes printed is too expensive, buy plain boxes and get stickers.
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Whether the business is small or large scale; a good launch makes an impact. Take your cupcakes to fun fairs, bake sales etc. give out free trials to people. Everybody loves getting free stuff; once they taste the treat you are offering they will be ready to pay for it. Arrange a small gathering at your home and serve your cupcakes. Take feedback from people word of mouth travels the fastest; this way you will gain publicity.
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