Sales Proposal Follow Up Email

In modern day business, it is extremely important to have persuasive communication skills, without which achieving sales targets gets impossible. Having sent a sales proposal email to a client, you must follow up on it regularly in order to persuade him/her.

In a sales proposal follow up email, it is imperative to avoid any kind of spelling or grammar mistakes. The sender must have thorough knowledge about the product and the writing must be to the point and concise.

It is important to give the email a catchy subject to make sure you are able to gain the recipient’s attention. In the introductory paragraph of the email, you should refer to the proposal sent initially and what prompted you to entrust the company.

In the body of the e-mail, elaborate on the quality of your product and the benefits your client can get by going ahead with a business deal with you. In order to attract the client further, you can make promotional offers in the second, third or the fourth paragraph. In the concluding paragraph, you should reinforce the message by expressing that you would appreciate a quick and positive response.


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    Sample of Sales Proposal Follow Up Email

    Subject: Sales Proposal Follow Up

    Dear Tom,

    I hope you are doing well. I had sent you a sales proposal of three thousand pairs of shoes of different sizes; however, we have not received any response from your company as yet.

    As expressed in the initial proposal, we have used leather of the highest quality in our new lot of shoes. Our other clients are extremely satisfied with the quality of these pairs and we have been receiving extremely positive feedback.

    We are going to send you a sample. Kindly let us know if you want to go ahead with an order or not.


    John Hooper
    Sales Officer, Unique Inc.

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    Template of Sales Proposal Follow Up Email

    To: [email address of the client]
    Subject: Follow up of the proposal

    Dear [name of the client]

    We sent you a sales proposal about international standard [name of the product]. We are yet to receive any response from you.

    We are registered with the [name of any organization you are registered with] and have maintained high quality standards while manufacturing [name of the product]. A sample can be sent if you need it, and you cant visit our office to view our production system.

    Kindly let us know whether you wish to proceed with the sales proposal or not.


    [Your name]
    [Your designation]
    [Telephone number]

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