Expand Your Imagination
Look at the product from a customer’s perspective; make a brutal assessment by asking tough questions. Now switch back to the role of a sales person and try to address all the objectionable aspects of that product. This will not only help you in understanding your product in a better way, but will also aid you in running a comparison with the products of competitors. This can be a game changer when it comes to marketing.
Know Your Competition
Most of the prospective customers will turn away only because of a gut feeling that they can get a better deal somewhere else. However, if you know your competition, you can base your sales pitch on concrete facts and convince the customer to buy. Off course, it is needless to say here that you should only be focusing on the advantages your product has over the competition. Your arguments should be crisp and bases on the needs of the customers only. Do not be overly effusive as that can confuse the customer.
Understand The Customer Base
Another important factor is to assess the potential customer base, which is yet to be convinced. Find out the reasons behind their lack of interest, and what steps you should take to penetrate into that segment. It is then your job to focus on these areas, compile them and develop a sales strategy based on that. As we had mentioned earlier, being creative as a sales person is more about having a holistic approach and the ability to step into areas, which others have failed to recognize or have failed to thrive in.