Address and Salutation
Firstly, you start off with the date, then the sender's information on the top left hand corner. Let there be a one-line space followed by with the details of the recipient's information. After making sure you've written both the addresses. You start with the usual salutation ending with the last name of your recipient.
Name of Organisation
Name of Recipient
The main content of your letter has about three paragraph approximately. The first paragraph begins with a brief introduction indicating the purpose of your letter and what your organization is all about. Your appeal for donation is then mentioned with further information of what it is you are expecting from the recipient in the second paragraph fully explaining what you need, whether it is in cash or in kind. Your third paragraph ends off by elaborating on how their donation will be of great impact and go a long way in helping your organization reach a certain goal.
Conclusion and Closing
You conclude by summarizing you main points, with your details intact incase they'll need to contact you. Never sound too demanding or unworried but be sincere about what is needed and how their contribution will immensely help the organisation.
You finish off with a Thank you, leave enough space so that you can sign your letter then have your full name written underneath it.
Sample Donation Appeal Letter
30th April 2015
Second Chance Organisation
Mr. William Farley
Chairman of Steven Brother limited
PMY Street, Hill road,
Dear Mr. William,
I am writing this letter on behalf of our organization, Second Chance. We help in providing a place of shelter and education opportunities for the less fortunate from the ages of 2 to 21. Our organization also helps with community issues facing young teens of nowadays, providing them with a one-on-one consulting session for no cost at all, giving them a chance to confide in someone about what they're facing in life.
We have been in business for 14 years with the main aim of not only taking the children out from the street but to make sure they have a bright future and help them be responsible as they grow up in life. We have an estimated number of about 3,000 children under our care. Our main purpose is to provide them with basic and adequate things a child needs in life. I am writing on behalf of the organization to ask for your help in our upcoming project which we plan to embark on, seeing that we have increased in number. Our main goal is to achieve $30,000 to set up our new building which will consist of a playground, recreational center and other various facilities.
With you on board, we believe it will help us achieve our goal of $30,000. We already have some successful reply from other organizations that we previously reached out to and we hope that you will contribute greatly to our project.
Thank you for looking into our appeal for donation. It will be of great help to us by choosing to acknowledge our request as it will help us achieve our current goals. If you have any questions, you can always contact me via my mobile number or the organization's email address. Hoping to hear from you.
Letter of Appeal for a Donation Template
Name of Organization
Name of Recipient
Dear Mr./Mrs./Ms. (SURNAME),
BODY OF THE LETTER