Review of L’Oreal Color Pulse Concentrated Color Mousse

So your kid wants to dye her hair, and you don’t want to stifle her creative expression. At the same time, you don’t want her to do something that’s, well, permanent.

There are a variety of nonpermanent hair dyes out on the market, but one of the most popular ones is L’Oreal Color Pulse Concentrated Color Mousse. L’Oreal Color Pulse is very easy to apply, comes in fun colors, as well as natural ones, smells great, conditions hair, and is affordable. However, though it is essentially nonpermanent, it does not wash out in the promised time. Also, depending on color and hair type, the dye does not always change hair to the color it states that it will.

Color Pulse is a complete kit. It comes with instructions, the coloring mousse, and plastic gloves. The dying process involves washing your hair, massaging the color mousse (which is conveniently non-drip, though it does sometimes splatter) into your hair from roots to tips, letting it set for thirty minutes, then rinsing it out. Though it is possible to color your own hair, it is easier to complete the dyeing with another person helping.

While Color Pulse comes in several natural colors, such as Cool Blonde, Punchy Brown, and Lively Auburn, it also comes in fun, offbeat colors like Chill Plum and Funky Cherry. The dye doesn’t have any ammonia or peroxide in it and has added perfume, so it smells pretty good. Also, unlike most dyes that strip your hair dry and damage ends, this one conditions while dyeing. Color Pulse is also very affordable. At less than four dollars a box (at most stores), it certainly won’t break the bank.

The dye is a nonpermanent one and promises to rinse out within 8-10 shampoos. While it will fade quite a bit in that many washes, it takes much longer to completely wash out. It might take a couple of months to completely wash out.

Also, the dyes do not always dye as they should. While the Chill Plum and Funky Cherry both worked well (and came out with nice shades of purple-pink and deep red, respectively, on light brown hair), the Cool Blonde didn’t do much to light brown hair. In fact, all it did was take out the natural highlights.

Color Pulse is a good, easy-to-apply dye that will work well on most hair. However, don’t expect miracles from it-it is only a temporary hair dye, after all.

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