Search Engine Optimization
Internet marketing is a broader term and covers a wide variety of techniques and methods, but it has been overshadowed by Search Engine Optimization, commonly known as SEO in the online world.
Search Engine Optimization is considered to be an integral part of any marketing campaign. It is all about making a website or blog “search-engine-friendly" and getting it on the top pages of search engines like Google, Yahoo and Bing. In order to do a solid search engine optimization of a website, you need to take into account several aspects.
Optimization of a website begins with on-page and off-page factors. On-page optimization is about content of the website (quality, and relevance). On the other hand, off-page optimization focuses on factors other than the site itself like backlinks and social media marketing.
Companies usually hire professional SEOs to optimize their websites, which enhances their search results on search engines like Bing, Google and Yahoo. Due to the massive use of search engines, websites without proper search optimization fail to attract customers.
Paid marketing campaigns
Paid marketing campaigns like Google AdWords and Yahoo Ads are the second most important tool used by small and large businesses.