Most salespeople try to convince the customer by being way too friendly and in this they often stray from the intended focus. It is important that you should be precise and concise as this will not only create a good image in the eyes of the customer but you will be able to make your sale. If you want the customer to believe you, then be specific when describing the attributes of a particular product or service. Psychologically, the customer wants to get the feeling that you understand their needs and this will help you make a sale.
Speak the truth
It is often observed that a salesperson lied to their customer in order to make their sale. This not only dampens the image of the company but spreads negative word of mouth about the product. If you want to make a sale to a customer in the future, then you must tell them the truth. Speaking the truth about a product to the customer will help you earn their trust and make it much easier to get a sale. When a customer trusts you, the psychologically he or she will be relaxed and be open to whatever you say.
Prove your uniqueness
One of the most important factors for customers before buying products is uniqueness. Therefore, it is important that your product should offer something unique to the customer and you should be able to prove that point. Here, you must explain to the customer how your product is different from your competitors and that they should buy it from you. Psychologically the customer will feel that they are getting something that nobody else has.
Occasionally, you should offer promotions to your customers as this will force them to visit your store or buy your product. You can also offer promotions for a limited time on a particular day of the week. Everyone likes a deal or promotion as they feel that they are getting something extra while purchasing from you.
Use some pricing techniques
You must use some pricing techniques for your products as these tend to be very helpful in sales. For example, you can sell a product for $3.99 or $3.95 instead of mentioning $4.00. Psychologically a customer feels that something is relatively less expensive by simply making the price look less than it actually is.