How to Open Up a Bikram Yoga Studio

Bikram Yoga is a famous form of yoga exercises that has a prolonged history comprising on many centuries. However, it is getting famous in American society in which students, politicians, businessmen and celebrities are involved in this ancient form of exercise and meditation. Considering this, opening a Bikram Yoga studio is a bright prospect from business point of view at a small level. If you have a plan to start a Bikram Yoga studio then you have to fulfil many requirements. Keep reading this article to learn more about how to start a Bikram Yoga studio.


  • 1

    First of all, you should determine a budget and other resources that are required for setting up a Bikram Yoga studio. Your budget will decide the accommodation of a yoga studio.

  • 2

    Before starting up a Bikram Yoga studio, you should meet a resource banker or any financial analyst for discussing all financial aspects that are involved in setting up a yoga studio. He will help you in preparing feasibility report of your Bikram Yoga studio.

  • 3

    Make sure you have enough time to run a Bikram Yoga studio because it will take the major part of your day at the starting stage and you have to invest as much time and money as possible in order to make your project successful.

  • 4

    You should also take classes of Bikram Yoga in order to understand all techniques and also for obtaining certification which will make you a qualified Bikram Yoga instructor. Having certification in Bikram Yoga will help you in setting up your own Bikram Yoga studio.

  • 5

    Choose the best possible place for setting up your Bikram Yoga studio. Make sure the place is easily accessible for everyone and that it should also be big enough to accommodate a considerable number of people.

  • 6

    Make sure you have a solid business plan by keeping all aspects in mind and try to visit as many Bikram Yoga studios as possible in order to get ideas of what you should do to grab the attention of people.

  • 7

    After setting up your own Bikram Yoga studio, you need to market or publicise it in the best possible manner. Post ads to different newspapers and local magazines in order to get attention of potential clients.

  • 8

    You need to offer discounts on certain conditions for all people who become a member of your Bikram Yoga studio in the opening month. Make sure you keep the fee low which will help you to give a tough time to your competitors.

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