The first thing you need to do is to study your competitors. You need to figure out just who it is you are going up against, and what it is that they bring to the table. If your competitors are in a certain region, then go on and tap the areas that they aren’t in.
At the same time, figure out just what it is that the customers who use your competitors products like, and then figure out what it is that they don’t like. This is going to help you figure out just what direction to take your product in.
The next step is to use the information that you have gotten from studying your competitors, to build a product unlike anything else. This will give you a competitive advantage over your competitors and will have the customers come to you instead of you going to them.
This is the most important part, since you need to differentiate yourself from your rivals based on the product, since that is the only way you can get an edge over them.
Find distributors and producers
Now you need to figure just who/where you are going to get your product made from. You need to figure this out sooner rather than later since it is of the utmost importance to running your business.
At the same time, you also need to go on and find distributors who will develop channels for the distribution of your products.
Having the right producer and distributors is crucial, since it can help you get a slight upper hand on your rivals, if they aren’t set up as well as you might end up being.