You must have received lots of marketing emails in your mailing account, and probably wonder how those who sent the mails to you, got your email address and flooded your inbox with thousands of messages, without even getting your permission.
Well, this is what unsolicited email marketing is.
Unsolicited marketing is all about marketing products and services without the consent of the person being targeted.
Start the email with a bold, compelling headline that promises to satisfy the customer. Remember, the reader of an unsolicited email may not give your message the second look. So, in order to grab their attention, make the headline catchy.
Use opening salutation. Dear Reader would be more appropriate; since you are sending the email to people you are not familiar with.
The first paragraph should directly talk about the features and benefits of whatever you are selling. If you waste the first few lines introducing your company and trying to impress the reader with what you have achieved, you will surely distract them and there is a good chance that they will close the email right away.
You may extend the email to more paragraphs; it is entirely up to you. However remember, with unsolicited email marketing, less is more. Stick to the facts and highlight the benefits of your product and service.