My first email address was with CompuServe.com back when you could only have numbers for an email address. They then allowed us to have letters as well on prodigy so I switched Internet service providers or Internet content providers as they are better known to us geeks. My next stop was with the number one provider AOL and my name became an extension of my love for jazz music and I have had that email address ever since. I also have a yahoo.com email address that I use strictly for its Spam filter and free virus protection software that is built into the website. Free email addresses are great and I suggest you take advantage of their many no cost features. But I only use them for personal reasons. The main reason I don’t use them for business is because I refuse to give the free email services anymore free publicity and not get anything in return.
The use of email addresses that promote anything but your business is a waste of great branding potential. Every time you send and email to a potential client or customer you have a perfect opportunity to promote your business. Yahoo and MSN will gladly give you a free email address because you help market their business with every click of the send button.
Earthlink and AOL get you to pay them every month to promote their service. I ask you, what are the chances of email@example.com winning a ten million dollar contract over firstname.lastname@example.org Who do you think will be taken more seriously? Don’t get me wrong I am sure there are many multi million dollar deals done using these services. But how many of them keep using it to create a more corporate and professional image.
Why not go to a website like Proemailaddress.com and register your own little piece of electronic marketing. This can be done for as little as $9.95` for a years worth of keeping your businesses name moving back and forth through cyber space. And get this; email@example.com makes a much bigger impression on those you look to do business with in the future.
I can’t tell you how many business cards I have received with yahoo, msn, hotmail and especially AOL.com email addresses on them and thought do I really want to do business with this person. Are they just a fly by night business? Can I trust a person who can’t take the time and effort most legitimate businesses use to make sure they are recognized and respected industry leaders?
At one time just having an email address on a business card was impressive because not everyone had an email address let alone knew how to use it as a marketing tool. Gone are those days and in their place one has to step up their game and make more of a first impression. Using a professional email address does just that and more. Not only does a professional email address bring more promise and prestige to your company but it is one of the most inexpensive forms of mass marketing there is today. You are able to market your business to many potential clients while at the same time keeping customers informed and up to date through correspondence.
So in reading this article if you only get one thing that you can use please see to getting a professional email address and give your business the optimum chance to show its true worth.