Wipe with a dry cloth
After getting new shoes you should wipe their surface using a soft and dry piece of cloth to remove the coating of shiny material like wax. If you keep changing the layer of the cloth after every wipe, you should be able to dull your shoe after a few wipes.
Use nail polish remover
You can also try using a little nail polish remover and wet the cloth slightly. Now rub the cloth over the shoe once again to remove the polish.
In the start just rub the shoe once and wait for a few minutes to see the effects of the nail polish remover. If the leather is not discolored you can go ahead and wipe the shoe again till it is as dull as you want.
Apply cream shoe polish
Now get some cream shoe polish with leather moisturiser and gently apply a coating of it. Although the cream shoe polish is designed to improve the shoe’s shine, it is a step you should not miss. Applying nail polish remover breaks down certain oils and chemical on the leather surface.
Therefore, it is extremely important to apply cream shoe polish in the end to avoid cracks in your the shoes.
Use minimal polish for shining
In the future, whenever you shine your shoes, you should take a very small quantity of polish and work with it until you need more. Applying a lot of polish ruins the look of your shoes and gives them more shine than you would like.