Know What You Want to Achieve
The measure of success will be different for each person. Make sure that you have a clearly defined perimeter of success of your own from the exhibit opening. Keep in mind that not all exhibits will have the same kind of results. It is crucial that your expectations are realistic since it is very easy to go over board and end up with bad results.
Now that you know that what you want to achieve as a success at your exhibition, make sure that you plan well in order to achieve that. The planning of each and every aspect has to be precise. This is a critical phase and if you can plan well, you are half way there.
Make sure that the venue is easily approachable and people do not find it hard to get there. Difficulty in making it to the venue can be a major hindrance in the success of the opening of the exhibition.
Promoting the event properly is of umpteenth importance. You will need to figure out the market segments that you are targeting and set up a promotional plan as per the segment. You will have to use various mediums to attract people to the exhibition.
Magazines of the related field, local radio channels, news paper advertisements and hoardings are always useful in this regard.
Put it all Together
Once everything is planned, make sure that you put it all together and do so in a precise manner. Proper execution is a must for the best laid plans and without this being done correctly, results cannot be achieved.