How to Promote a Rock Concert

Rock concerts are one of those popular events where a great number of people come by to see some of their favourite bands play their music. Organizing a rock concert is one thing, but properly promoting it is entirely another thing. You need to be familiar with your target market and the type of location where the concert is being held. Long story short, you need to understand the varying dynamics of your audience.


  • 1

    Before you start to market or promote your concert you need to confirm the venue for the event. Don’t rush into organizing a concert just like that, instead take your time. Search out a few locations that in your opinion would serve to be great venues for a rock concert. When you’ve selected a particular location, contact the authorities or the local administration for their permission for organizing a concert. Once you’ve had a successful meeting with administration, you can mutually agree on a date for the concert and start promoting the event.

  • 2

    The most important component involved in a rock concert, are the performers. In order to attract a great number of people for the concert you need to invite a few popular bands. Contact the agents of various bands and ask them about arranging that particular band for the concert.

  • 3

    Publish flyers or posters for promoting your event. Don’t forget to mention the venue and the name of the bands that would be performing at the concert. Also, mention contact details for those who would be interested in buying the tickets. If you have a website, mention that on the published flyers and posters. If not, then at least make a Facebook event page for attracting more and more people towards the event. After all, social media is the modern platform for advertisement.

  • 4

    Send a press release to the local radio, newspaper or TV channel weeks prior the event. Include all the necessary details in that press release including the venue, time, date, ticket price, contact details, sponsors and the names of the band who would be performing.

  • 5

    Develop merchandise for your upcoming concert. Popular merchandise includes CD albums, T-shirts and posters of the bands that are meant to perform at the event. Fans of the bands would definitely be interested in buying the merchandise in order show their support.

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