Make sure that the company that you choose has the right infrastructure to deliver your product safely. For example if you want to send something perishable, the company should have the right systems for it.
The company should also have a flexible delivery time schedule. At times you need an urgent delivery or an overnight one. You are looking for a company that has all these services available for you.
Depending on your needs, also confirm the regions that the company covers. Do inquire whether they deliver to international destinations because you might have to send a consignment abroad. There are some companies which do not cater to rural areas and to suburbs. Choose one that has an extensive distribution system.
Most companies these days have a business model where they collect the consignment from your doorstep and deliver it. This is an added benefit because it save you the transport hassle and the time and effort. Even if the company does not, find out of it has an outlet near where you live or work. Choosing a company which has an outlet nearby is a blessing.
The cost of a one time transaction may not matter much to you. However, if you use courier services frequently, the accumulated cost becomes a huge factor. Look for a company that is economical. However, do not compromise on the quality of the service. Choosing a company with a low price tag but pathetic service can put you at the risk of loosing your package. So look for a safe value deal that delivers and yet is affordable according to your budget range.
Every business has its own risks. You cannot let your precious items be vulnerable at the hands of any management fault at the company to any natural accident. The company that you choose should have an insurance plan that covers all the consignments so that even when something unfortunate happens, you are still covered on the monetary side.