You must know that communication is not all about sharing the information rather it goes one step ahead of that. A powerful communicator not only informs his addressees about something but he also persuades them to act according to the plan. If you know the difference then you will be able to plan your conversation and ultimately this will help you in communicating effectively.
Know the audience:
Knowing the audience is one of the most important things to do for a speaker. You will have to come to your audience’s level and make them understand what you are saying. For instance, you cannot discuss financial figures with the workers of a factory as the board of directors or managers will be suitable audience for such things. You should do some research about the audience and plan your conversation according to their mental calibre.
Do not play with words:
Mostly, people think that a communicator is the person who knows how to keep others engaged for the maximum amount of time. Though, it is quite right but there is a possibility that you will lose the audience’s attention if you are just playing with words. While addressing others, your vocabulary should be strong, language must be simple and sentences should be short and direct.
Use visual aid:
The recent studies show that visual aid plays a vital role in communicating effectively. Some people believe that it’s an old-fashioned way to distribute handouts or using slides during your presentation. However, you should know that one picture is more powerful than hundred words.
Use your voice:
Last but not the least, you should work on your voice control as it has an important role in effective communication. Do not be theatrical but there must be some expression to lock the attention of your audience.