How to Define Your Niche and Audience for Search Engine

Starting an online business can both be fun and rewarding, but if you do not define your niche right from the start, the chances of your success may sink. Defining your business’ niche will take more than just choosing an industry or getting down to work in the hope of making profits—as tough competition in the market has made it increasingly difficult to progress.

Search engines have revolutionized the way businesses target their audiences. And if you do not know who can become your customer and who cannot, your marketing is doomed to fail. There are literally hundreds and thousands of websites on the Internet, and selecting your niche keywords without doing a thorough research will not improve your search results on Google and other search engines.

Instructions

  • 1

    Know your niche inside out

    Before you embark on a marketing campaign or find an SEO (Search Engine Optimization) to help you improve you search engine ranking, you should know what your niche is. This way, you can help your SEO find the right customers because marketing experts may not be as expert in your niche as you are.

  • 2

    Understand your products/services

    You should have a deeper understanding of the products and services you are offering, which is the key to selecting specific keywords for search engines. Understanding of products and services is not just limited to knowing their prices and profit margins, but you should be able to highlight the difference between what you have and what your competitors have.

  • 3

    Understand your products/services

    You should have a deeper understanding of the products and services you are offering, which is the key to selecting specific keywords for search engines. Understanding of products and services is not just limited to knowing their prices and profit margins, but you should be able to highlight the difference between what you have and what your competitors have.

  • 4

    Create website content with target audience in mind

    Write content that you think represents your target audience. Use industry jargons and language that your potential customers are usually comfortable with. If your audience is students, do not write hard-to-understand, corporate style English.

    Target your niche audience in a way that you know what keywords will drive prospective customers to your website. Surely, not every user on the Internet can become your customer. A niche typically narrows down your customer choice, as you already define your customers in this marketing strategy.

  • 5

    Analyze potential customers’ needs

    Dig into what your potential customers may need.  Rather than offering the same products as your competitors, come up with something that your customers may find rewarding. You can offer special discounts—not on price but on the products. For instance, offering a free product on a certain amount of purchase can work better than giving price discounts.

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