How to Make Article Submission Work for Your Business

Making a progress in your online business will require right marketing techniques at the right time. You need to come up with several techniques by researching your niche, and this is what will give you an edge over your competitors.

If you have already embarked on a marketing campaign for your website, you should also include article submission in your SEO (Search Engine Optimization) arsenal. Article submission can work wonders for your website, if you do it sensibly. Writing for article directories is nothing new for most SEOs and webmasters, but capitalizing on this amazing marketing tool is something not everyone is aware of. So, you have to make the most of article submission, by not doing the same things as most of the other marketers are doing these days.


  • 1

    Write content the right way

    First things first! Good content is the most important factor in article submission. If you do not know how to write relevant, right content for your niche, try to fix this first. Right content means your articles should match your industry’s keywords. If you are writing on sports, the text should give the impression that you know enough about sports. Google penalizes content that is irrelevant and without related info. Some article writers try to trick Google by using articles that do not match the keywords they target in those articles.

    You should understand your target audience and the jargons used in the industry.

  • 2

    Avoid keyword stuffing

    Keyword stuffing in your articles is bad, as it turns off Google bot. Do not use the same keyword over and over in your articles because it looks unnatural. Google gives importance to content that sounds natural. You can use three to four keywords in a 350 - word article.

  • 3

    Write keyword-rich titles for articles

    The title of the article is very important factor in helping Google spot you. It is the top line that appears in your Google search results and is this very line that will prompt people to click your link. So, try to use a targeted keyword in the title.

  • 4

    Pick high PR article directories

    You should try to choose only those article directories for submission, which have high page rank (PR). People like to read article websites to gain information, and if your articles are published on some of these high PR sites, you can drive quality traffic to your business website or blog. Ezinearticle and articlebase are among the best article directories.

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