How to Select Good SEO Keywords

SEO (Search Engine Optimization) is lifeline for a website competing its rivals. It can be argued that there are certain websites that do not need SEO, but the ones into selling products and services are often found using different tactics to rank well on Google and other leading search engines.

Keyword-rich content is what defines your website. Ever since search engines took over the Internet search, right keyword selection for websites has become crucial.

But when it comes to choosing the right keyword, most people start following the leaders in their niche. Modelling your website after your industry leader might give you multiple benefits, but there is also a downside to it. Since every industry has literally hundreds of websites battling to win over potential customers, the selection of keywords becomes a nightmare most of the time.

You must have noticed that the most common keywords of your industry always bring stream leaders on the first two pages of Google. It is futile to compete on generic keywords because almost every webmaster optimizes their sites according to these certain words.

So, for a newbie or a fledgling website, following a unique course may prove beneficial.


  • 1

    Understand your target audience

    Analyse your audience or the target market. Unless you know a bit of background of your potential customers’ needs and preferences, you cannot come up with the right keywords for your website.

    For instance, what do you write on Google search bar when you want to buy a mobile phone on the Internet? You will try to write natural phrases like “buy mobile phone” or mobile phone service.” There could be literally hundreds of similar phrases that you normally use on search bar to get your desired results.

  • 2

    Understand the background of your industry

    How can you come with the right selection of SEO keywords if you don’t know much about the niche you are competing in? So, gain some know-how of your industry, its products/services, etc.

  • 3

    Search the leading websites

    You should visit the websites of your industry by using some generic keywords on Google. And once you find the top websites, visit their pages and see how they have covered the keywords on their title tags, Meta description, Meta keywords and content.

  • 4

    Focus on uncommon keywords

    This is an effective strategy for newbies. Since new webmasters whose website is not old enough, cannot compete the leaders on common keywords, it is wise to choose the most natural yer novel keywords. Think about different phrases that a user may type in the search bar.

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