Sales Promotion Email

Email is one of the strongest means of communication in this current day and age. It is used not only on a personal level but also at a professional level as it has hastened the previously slow process.

Sales promotion emails are not unusual and drive a fair amount of business if they can connect with the intended audience. Writing one takes a bit of skill and knowledge of how to properly approach a potential buyer.

Start with the email address and the name of the intended person and use the pertinent salutations. In the first paragraph, express your gratitude to the person for the business he or she has provided to your company over a period of time.

In the second paragraph, let the person know about the special offer that you have available at present and how they can benefit from it.

In the third paragraph, express your hope that they will once again choose your organisation and make use of the specials you have arranged for them. Closing the email, once again thank them for their business.

Instructions

  • 1

    Email Sample


    Dear Mr. John Smith,

    We hope that our email finds you in the best of health. You have been a valued customer at Cheers for years and we appreciate your persistence with our organisation. It provides us with the satisfaction that we are performing our jobs well.

    We now have a special offer where you can get 10% discount on all your purchases until the end of May as a part of our early summer sale. If you purchase merchandise worth $300 or more, you can also get a further 5% discount which is available only to select buyers such as yourself.

    We look forward to seeing you at the store during the early summer sale. Thank you once again for your business with our store.

    Warm Regards,

    Clint Davis
    Assistant Manager Sales

  • 2

    Email Template


    Dear [name of client],

    It has been our pleasure to continue providing you with our cable services for three years now. It has been a long relationship and we appreciate your trust in [company name].

    We are currently offering [detailed information about what is being promoted]. This offer is for select buyers only.

    We look forward to adding new channels to your existing plan as per your liking. Thank you once again for your business.

    Warm Regards,

    [Name of Employee]
    [Designation]

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