New Sales Rep Introduction Email

Numerous companies hire sales representatives to improve their sales ratio over a period of time. If you are head of the sales department at such a company, you will have to write an initial email to a newly hired sales representative.

In the first few lines of the email, congratulate the new sales representative for being selected and write a few reasons for the selection.

In the second paragraph of the email, summarise the job description of the new sales representative. After that, conclude the email in an appropriate manner.


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    Sample of New Sales Rep Email

    Subject: New Sales Representative

    Dear Sarah,

    The purpose of this email is to welcome you as a sales representative at ABC Enterprises. Our hiring panel chose you from a list of 30 applicants because your prior work experience and qualification was exactly what we were looking for. Please refer to the attached Word file to fully understand the duties you are required to perform. A soft copy of your work schedule is also attached.

    I would also like to bring into your knowledge that currently, there are four door-to-door teams working in different areas of the city. Each team comprises of 5 sales representatives. You are to be the head of Team Alpha. In your capacity, the company expects you to keep the management updated about sales, profits, losses and customer complaints.

    Please contact me in case you have any questions.


    James Anderson
    Manager – Sales Department
    ABC Enterprises

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    Template of New Sales Rep Email

    To: [Recipient’s email]
    Subject: [Subject of the email]

    Dear [Name of the new sales rep],

    I am writing this email to welcome you as a [Designation] at [Name of the company]. After due consideration, our Human Resource Department deemed you fit for working with the company as [Designation]. Your duties have been detailed in the Word file attached with this email. You will also find you work schedule in the same file.

    You were selected from a list of [Number of applicants] eligible candidates, primarily because you had [number of years] of relevant work experience. I positively hope that you will prove a fruitful addition to our door-to-door selling team. Moreover, since you will be heading the team, it would be your duty to generate and submit sales reports on a daily basis.

    Feel free to contact me if you have any queries in your mind.


    [Your name]
    [Your designation]
    [Name of the company]

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