Choose a niche
Decide what you want to write on. Since the invasion of search engines, the scope and dynamics of Internet marketing has changed and writing has expanded to just about every industry. Now, you cannot survive unless you have a complete grip on a particular field or industry. So, instead of targeting all types of writing (like technical, business, sports, academic, etc.), you have to decide what niche you want to work in.
If you think you are good at writing business articles or can hire a team of writers that is expert in business and finance, you should offer your services to websites related to business and finance. There are literally hundreds of blogs and websites that may become your regular customers.
Build a website
After you have decided on a niche, you can get down to real business, that is, creation of your website. Your website will be your business place/shop/company/organization. So, the website should be designed to give people a quick idea of what your service is all about and how reliable you are when it comes to writing. Since web development is lengthy and time-consuming process. Have a professional programmer or a web developer build a website.
- Pick a keyword-rich URL: Choose a URL of your website that targets your industry keywords. Remember that URL is one of the most important factors in search engine rankings. So the URL should cover at least one keyword related to article writing industry.
- Payment gateway: Your website must have a payment gateway like Paypal or other payment processors. Most of the customers will pay you for your writing services through credit card, so your website must be fully prepared to accept payments right from the start of your business.
- Customer service: One of the most important things for article writing business is customer service. You should integrate chat software (LiveZilla for instance) into your website, so your customers can talk to you and give their queries. Communication through email is not enough.
Once you website is up and running, you can start marketing. Hire SEOs who can optimize your website for search engines. You can even start a paid marketing campaign like AdWords (Google), if you are not on a tight budget.