Check covers of leading magazines and books
Whether it is print publication or online publication, the writing on the covers is often responsible for attracting the visitors. You must have heard an old adage: Don’t judge a book by its cover. This may be true when it comes to substance and quality of material and information, but an attractive book cover does have the ability to attract the readers, even if the book is not worth the time and money. So, make the cover of your copy (hard or soft) attractive enough to keep the readers engaged and make them take the next step.
Do you know the top-ranked sites of your niche use compelling titles for their pages? You can see it for yourself if you have no idea. Titles are important as they serve the purpose of telling the reader what is in the article or post.
When it comes to online publication, the importance of attention-grabbing titles becomes even more crucial. In these publications, a carefully produced title does two tasks: it attracts the readers and forces them to continue reading the entire article and also improves the search ranking of your website or blog.
You will notice that the websites which generate huge traffic and business don’t have content that turn people off. It is because they write the way people speak during general conversations. Intimidating and hard-to-understand language structure should be avoided.
Selection of topics
Visit a number of leading websites in your niche and try to track what topics they cover on a regular basis. The leading websites are leading because Google acknowledges them. And Google acknowledges them because they are liked by the visitors. Try to come up with the same topics as your competitors (strong ones).
Keep your comment/feedback section open
This is one of the most important tactics to gain insight into what the readers of your blog or sites say/think. When visitors come to your blog, they may post a comment, expressing their opinion. It will help you know how your content can be further improved.