How To Convert Web Traffic

Converting web traffic into permanent customers has always been one of the top priorities of online entrepreneurs, but the cost to get a customer to pull out their wallet and pay you is higher than you imagine.

Since most of the web traffic comes to your website through search engines such as Google, Yahoo and Bing, it is often difficult to make your website more visible than your online rivals.

The key to converting your web traffic into paying customers actually lies in how you attract people to your site. Since people usually search the websites to seek information and services/products, your website should be designed in a way that it should have the ability to engage the visitors and make them become your permanent customers.

Most of the webmasters and successful businessmen working online have claimed that the organic traffic plays the most important role in their sales activities. Organic traffic is traffic that comes to your website through search engines.

Organic traffic does not require the visitors to know the name of your website or URL. In order to turn the prospects into customers, your website should rank well on Google, Yahoo and other key search engines.

Good ranking is a tricky business, as it requires the webmasters (the professionals who maintain your website) to adopt a solid SEO (Search Engine Optimization) plan. Paid marketing campaigns also help gain massive web traffic, however, off-page SEO is still the most effective tool rank well on search engines.


  • 1

    Solid web content

    In order to attract online prospects into paying customers, the text content of your website should be good enough. Website content serves the purpose of attracting your direct prospects and it also let Google and other search engines know that your website is worth considering for top ranking.

  • 2

    Avoid flash and distracting design

    Since your website visitors are only interested in what you have to offer to them. They do not come to your website to admire flashy designs. You must have noticed that the websites with big designs and distracting flash often turns visitors off, as the content gets overshadowed.

  • 3

    Paid marketing

    While it is good to employ off-page SEO for your website, paid marketing campaigns often help the entrepreneurs turn their prospects into paying customers. Google Adwords and Yahoo offer good packages for newly launched and existing websites.

  • 4


    Maintain a blog featuring whatever services and products you offer. Wordpress and are among the most prominent blog services. All you have to do is employ a professional writer to keep publishing fresh content on your blog. Blogs usually attract referral traffic to your website.

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