Improve content quality
The first commandment to getting lucky with content marketing is to improve the quality of your content. The reason is simple – why market content if it is without substance? The quality of content will differentiate you from the rest and it will bring in more customers and clients. Quality of content means that it is grammatically correct, factual and it offers meaningful information. Although there are several more factors that determine the quality, following these three simple ones should keep you out of trouble.
Explore more industries
Even if you have been lucky with your existing market, you should embark on other avenues. Clinging to just one market in the hope that it will keep bringing you enough money in the future is unwise. Exploring other industries will help you assess the quality of your content that you are providing to clients in the existing market. Since every industry needs content, you can make the overall competition far less fierce by jumping in different markets.
Avoid duplicate content
Duplicate content kills your website. If you want the clients to keep trusting you and your services, never provide them with duplicate content. Nothing rankles Google more than copied content and causes a website to lose its ranking on the search engines.
Use social media networking sites
In order to sell your image, you should use social media networking sites such as Facebook, Twitter, Google+, MySpace and even YouTube (for video content). Since social platforms like these mentioned already have millions of users, spreading content has become far easier than before.