New Product Announcement Email

When companies launch a new product, they try to reach as many new customers as they can in order to boost their sales and generate revenue.

A nice way however, which is usually ignored by many businesses, is to write a product announcement email and circulate it on a wide scale.

Start the email by putting your company name at the top. The name would let the customers know who has written the email and what the company is all about. If you can write a slogan, it will work wonders.

Use opening salutations. Opening salutation of your email can be Dear Reader or Dear Customer.

The first paragraph of the email should directly mention what the message is about, i.e. tell the readers about the product. You can start by saying that your company is proud to introduce such and such product. If there is some important news, you can mention it right at the start of the email, grabbing the attention of the reader.

In the second paragraph, you can talk about the product specifications. Your aim should be to convince the readers to buy your products, which can only be done if you can distinguish your product from that of your competitors.

Conclude the email by offering something. In this section, you can announce company news, a special package or anything that can increase the interest of your reader.


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    Sample of New Product Announcement Email

    New Life Services

    Dear Customer,

    We at New Life Services are proud to announce the immediate availability of all our services through our newly launched online store. The online store, which is state-of-the-art in every aspect, allows to you buy as many items as you like and enjoy quick home delivery at no cost whatsoever.

    Now with just a few clicks, you can easily create a profile and become our online member. As a new customer, you will find it amazing to create a profile as we are providing new members with free home delivery service. Whether it is a gun-run generator or crockery you want to buy, you just need to log on to our website and start shopping.

    The online store has been functional since the start of this month. So, do not waste any more time and get the benefits of hassle-free online shopping with Easy Life Service.


    Customer Care Department,
    Easy Life Service

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    Template of New Product Announcement Email

    (Put your company name here)

    Dear (Customer/Reader),

    (Company name) is proud to announce the immediate availability of (product name). The (product name), which kills insects and pests like rats, roaches and mosquitoes instantly, is created to keep you house clean.

    The product does not cause any harm to human skin. It not only kills bugs and pests without giving them a chance to build hiding place inside your house, but also works well for plants (like grass, flowers, etc.). As for your pets (if you have any), the product is as good as water and as harmless as animal food.

    Feel free to talk to our representative if you any queries. Good news! You can order (product name) via online store as well.


    (Sender name),
    (Sender designation),
    (Company name)

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