Most people don’t like TV advertisement while watching their favorite TV shows and in order to get rid of this pest, various television service providers, such as DirecTV, have introduced technologies for their viewers to automatically skip commercial breaks at the touch of a button. But there are times when you see advertisements of products that you actually want to purchase immediately. To break down this barrier, TiVo and PayPal have made a partnership that gives users the ability to buy products they see in the adverts with the help of a Paypal account.
Now if you see something in a commercial and you like, you can purchase it right then and there using your PayPal account. All you need to do is just make your account on a PayPal and bring the shopping mall into your living room. Once you are done with this process, just tap a button or two on your remote control during the commercial and the product is paid for, as you don’t need to login again and again.
Sounds easy, but make sure you have the required amount in your account!
While on the company’s end, PayPal is going to charge transaction fees of every payment made. Currently, PayPal has almost 110 million users worldwide. On the other hand, TiVo will also be benefited from this deal by negotiation a similar cut of the profits.
According to a press release, “TiVo will be working with its advertisers and agency partners to develop PayPal-enabled TiVo ads and Showcase campaigns beginning with the fall 2012 television season. This solution will also be available to TiVo’s MSO customers such as RCN, Suddenlink and more. Products purchased through PayPal will be charged to the TiVo user’s PayPal account through a secure transaction and shipped to the address the user has registered with PayPal for deliveries. Orders will be fulfilled either by the advertiser or a trusted merchant that accepts PayPal for payment.
TiVo and PayPal unveiled news of this new offering during the TV of Tomorrow Show 2012 in San Francisco.”